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      <image:caption>Think carefully about who is taking your course. When are they logging in? What are their goals and aspirations? What do they value? The more you know about your learner, the more you'll be able to tailor your course to their needs. One helpful strategy is to imagine your typical learner in the moments before they sign up for your program. How did they land on your page? What's going on in their lives or businesses that inspired them to make this purchase?</image:caption>
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      <image:caption>eCourse Design Solutions for Coaches, Consultants, and Creative Entrepreneurs.</image:caption>
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